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RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast

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How to Build a Demand Engine for Your Company

refined labs has worked with more than 250 B2B companies in this capacity. They have seen a lot of patterns and the patterns always the same high volume cheap MQL's Don't convert to customers or if they do they convert it somewhere between point one and point three percent. This is really really really bad and sales is incredibly expensive resource You got you know SDR is making a hundred K you have mid-market AE making 160 to 200.

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