Michael Rodenburgh (Ipsos)
Marketing News Canada
00:00
The Importance of Listening to Research
Marketing is at the core of it, we help clients make decisions. One of the things that I really enjoy seeing is when we finish a project, we present the research results to the client and then they actually go apply it. It's a super exciting experience that sometimes doesn't happen. And you'd be amazed at how often that happens.
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