Lenny's Podcast: Product | Growth | Career cover image

Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

Lenny's Podcast: Product | Growth | Career

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Navigating Vertical Marketplaces and Customer Dynamics

This chapter examines the intricacies of vertical marketplaces, focusing on customer lifetime value and the balance between order frequency and value. It discusses the unique challenges faced in B2B markets, including market fragmentation, and highlights the evolution of marketplace business models. Through examples like Airbnb and Opendoor, the chapter illustrates how firms can innovate to maintain viability and engagement in an increasingly complex landscape.

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