E102: Why Sales Hiring Fails and How to Fix It
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Navigating Trust in Tech Startups
This chapter explores the implications of misrepresented customer claims by the VC-backed company 11X, highlighting the importance of honesty in sales and marketing. It addresses the trend of inflated revenue reporting in the startup landscape, particularly among AI-native companies, and shares insights on the potential fallout when misleading information is uncovered. The conversation emphasizes the responsibilities of founders and investors in fostering transparency while discussing the media's role in shaping perceptions of startup success.
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