4min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Brian Will: Mastering the Art of Persuasion for Sales and Negotiations

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Importance of Preparation and Overcoming Objections in Sales

This chapter explores the significance of preparation in the sales process, including understanding the value of the product, overcoming objections, and building trust with customers.

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