The Chicken Sandwich Wars Are in Full Effect Right Now

Young consumers are aware that there are lots of fast food restaurants coming up with their version of the chicken sandwich. There is a virality to it, and when i say incremental sales, i'm talking about someone who would never set foot a papas going because they have to try that sandwich. And in part, it's just a nice platform for spices, and you can fry it, andyou can bake it, and you could do many, many things with it.