5min chapter

Marketing Against The Grain cover image

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Marketing Against The Grain

CHAPTER

AdWords Is the Greatest Business Model Ever Invented

Kieran: There's been some news released that Facebook and Google are trying to push people away from thinking about the return on paid advertising in terms of direct terms. Kieran: The problem with chat is actually it does not lend itself to you. Look at anything else because you're just engaging with it seems like you're engaging another person, he says. "I would say that the chat is like, oh, it's like a 10x, 100x version of feature snippets"

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