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27. Starbucks: ¿será la estrategia correcta regresar a sus orígenes?
Chisme Corporativo
Desafíos y Estrategias de Starbucks
El capítulo explora el regreso de Howard Schulz como CEO interino de Starbucks y las dificultades que enfrenta la empresa en su estrategia digital y en la experiencia del cliente. Se analizan las credenciales de Brian Nicol y la necesidad de equilibrar la digitalización con la experiencia física en las tiendas para revitalizar la marca.
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