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EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101

Whale Informed by Triple Whale

CHAPTER

Black Friday Saber Monday

The challenge in like this is part about knowing your brand. How do those people behave over the longer term? You know, like aru causing, are you pullon forward future purchases with that discount? Are you getting promo seakers as a larger percentage of your audience,. But the way you merchant, the way ou communicate themat the way you like, how often you run sails, is going to be different. And so, like, they're related, but i think action pretty different forms of testing.

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