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3min chapter
How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent
The Agency Profit Podcast
How I Found a Results Oriented Compensation Model
A results oriented compensation model is a way of paying people based on the results that they create. This isn't actually new in professional services it's more common in other industries accounting legal firms consulting firms like partnership models often work this way but we really don't see it in advertising agencies. "I have both the blessing and the curse of never having had quote-unquote like a traditional job," says CEO, who started his own ad agency after leaving an internship where he was graded on how effective he was.
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