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222 - The art of PR — with Lucy Werner
The Futur with Chris Do
Public Relations Is Just One Structure of PR
In the heyday of PR there was a lot more like boozy lunches and it was who you know. Social media has changed that, anybody can reach out to a journalist on social media now. I think people think PR is all about who you know and getting on the front page of a newspaper. Take a step back and actually think about what is your business objective and then tailor your PR around that rather than it being there.
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