How to Sell Your Business With Investment Banker Greg Smith
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The Importance of Strategic Buyers
Casa: I think we ultimately found a semi strategic buyer is about the way that they approached that. It's an interesting transaction because it's a strategic buyer backed by a financial buyer in this particular case. So you sort of have to figure out what the motivation is. And your example of the company that was actually losing money, almost people who's like, you don't really have a business. Well, no, if they have something, then asset, something of value that a strategic desires,. Whether it's vertical horizontal or maybe management team expertise, whatever it happens to be all of a sudden, one man's trash is another man's treasure.
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