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76: Alex Kouts | The Secrets You Don't Know About Negotiation Part Three

The Jordan Harbinger Show

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The Fourth Type of Social Proofing

The fourth type of social proofing is wisdom of crowds so you use Yelp or online review services a hundred people said this Chinese food restaurant is good it must be pretty good and then the last one is friends. Because we're friends and because you recommended something to me i'm much more likely to believe it right that's why companies use invite a friend so frequently as conversion rates are abnormally high.

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