The Genesis of PillPack: From Idea to Startup Success

This chapter traces the origins of PillPack, starting with TJ Parker's inspiration to create a medication management service from his experiences and observations. It details the innovative approach of packaging multiple medications in convenient daily packs and the challenges faced in disrupting the traditional pharmacy model. The chapter highlights PillPack's early strategies, including leveraging robots for efficient packaging, aggressive growth through advertising, and the company's initial successes and challenges as it scaled in the healthcare industry.