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Episode 281: Unleashing the Power of Value Selling with Julie Thomas

The B2B Revenue Executive Experience

CHAPTER

The Importance of Rigor and Personalization in Relationships

This chapter explores the speaker's biggest mistake of becoming lazy in relationships and emphasizes the need for rigor and personalization for long-term success. They also discuss what catches their attention in cold prospecting emails and the negative impact of unsolicited pitches.

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