Choiceology with Katy Milkman cover image

The Buddy System: With Guests Max Maeder & Rachel Gershon

Choiceology with Katy Milkman

CHAPTER

Synergy in Goal Pursuit

This chapter examines the advantages of pursuing personal goals alongside friends, highlighting research that shows increased motivation and accountability, particularly in exercise and skill acquisition. It emphasizes the broader implications of collaborative goal setting for strengthening relationships and achieving various objectives.

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