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The Last Bastion of Marketing
Search is the last thing that you can go and have people come back to your website in a highly scalable way. It's still going to happen, but it's going to happen at a much lower percent of time. You need to build brand and have an in a known category. Category and brand are going to matter a lot because the people who are researching in Hubswats case, like researching best CRM on Bard, we're going to come up.