Learn how to negotiate effectively when there is a significant power difference between parties, and understand the importance of considering your best alternative to a negotiated agreement (BATNA). Discover how a company improved their bargaining position by finding an alternative supplier, allowing them to negotiate from a more favorable position.
This episode was first broadcast in September 2022.
You might not think of yourself as a negotiator but big or small we all negotiate daily.
Getting better at it could make your life easier.
So what's the most effective way to negotiate?
Is playing hardball ever a useful strategy?
And what do you do when you're at a power disadvantage?