How Do You Evaluate an Idea?

Supercol and im to have to scrap my next question, cause you talked about process foram idea to start up. What are the things that you learned from farmers webb and pippin foods about i guess maybe like evaluating an idea and deciding whether it's worthy of the attempt. How do you validate those ideas early? Yes, it's, i mean, thit's pretty basic, right? So it's got to be firs hlyou have to understand the problem that you're solving for and an who the customer is and what their needs are. And then what you're looking at, it meams to be better than the other solutions on the market.