In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowd-funding creative projects. Today Kickstarter has funded over 125,000 projects worldwide. PLUS in our postscript "How You Built That," how Kristel Gordon invented a solution for easily stuffing a duvet into its cover – it's called Duvaid. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.