Is Fast a Potential Alternative for Brands?

I think the way we think about trends could change over the next few years as a result of the economic situation that we're going into. simply because it was comparatively cheap in terms of things like borrowing money for companies to produce these devices and put a lot of investment into them. So I think essentially they're the same thing but it's just different people, different people have different terms for it. But again you know I think we're going to see a lot more, a lot more options. In the states there are an even bigger choice in terms of ad funded, ad funded channels that you can opt into.