Reuben Swartz - Anti-CRM For People Who Hate Selling
Ditching Hourly
00:00
Why Do I Need a CRM?
The term CRM stands for customer relationship management. What it really means usually is a tool to keep track of your sales pipeline, partners and prospects. For some people that could literally be, hey, my little black notebook. This system works great. And I'm all set for other organizations. That's fine too. It really is a matter of the tool depends on the context.
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