Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
00:00
Brand Purpose in Australia
Brand action is very much where it's at right now. The meaning for brand serven its, it's be this year, init it shows and demonstrates an expectation around what you might call collective values or community values. There are some research that think lobly, it's owned by hevas m its bits on, you get it on, get on li. So i think there's abut brand purpose isi as tarnished, isn't it? It's an awful thing. But i think brand action ar or, i quite like the notion ofa values for money,. Where people aren't just paying for a transaction whilhe they're getting something that has values imbued in
Transcript
Play full episode
