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7min chapter
The Consuming Instinct - TEDx Lecture at Concordia University (The Saad Truth with Dr. Saad_734)
The Saad Truth with Dr. Saad
Exploring Evolutionary Psychology in Consumer Behavior
This chapter explores the impact of evolutionary psychology on consumer preferences, focusing on sexual signaling and attraction. It highlights a study on women's menstrual cycles and their shopping behaviors, while also examining cultural products that reflect underlying evolutionary dynamics in male and female preferences.
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