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The Consuming Instinct - TEDx Lecture at Concordia University (The Saad Truth with Dr. Saad_734)

The Saad Truth with Dr. Saad

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Exploring Evolutionary Psychology in Consumer Behavior

This chapter explores the impact of evolutionary psychology on consumer preferences, focusing on sexual signaling and attraction. It highlights a study on women's menstrual cycles and their shopping behaviors, while also examining cultural products that reflect underlying evolutionary dynamics in male and female preferences.

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