3min chapter

App Marketing by App Masters cover image

Applying The Blue Ocean Strategy to Apps

App Marketing by App Masters

CHAPTER

Introduction

The hosts highlight the significance of garnering attention and providing a quality user experience for an app. They use the case of an app centered on adult coloring books for the black culture, emphasizing the importance of starting small, enhancing UI and images based on user feedback, and targeting paying customers. The potential downsides of implementing a paywall and the value provided to users are also discussed.

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