E217: 📦B2B Commerce Corner #3 | B2B Commerce Channel Selection, Channel Conflict & Amazon - Brian Beck, Enceiba & Master B2B | 17 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
00:00
The Importance of Incrementality in Amazon Sales
Jason: We're seeing almost, almost a direct and consumer mindset starting to bleed into B2B. The reality is that if you're not there and you're not presented, then you can't even be in consideration for winning that sale. 65% of buyers will buy a product on Amazon from a brand they've never heard of. They trust the channel even more now than they trust the brand in many industries. And it's so counterintuitive to some folks, but it's playing out time and again in the market.
Transcript
Play full episode
