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Revolutionizing SaaS: Osman Koc, CEO of User Guiding, on Mastering Product Adoption

The Product Podcast

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Navigating the Shift from Service to Product in SaaS

This chapter explores the shift of companies from service-oriented models to product-centric approaches, focusing on the critical understanding of user needs. It highlights the challenges of this transition and offers strategies for improving revenue and user retention through integrated services.

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