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$100M Leads Audiobook Part 3 – Warm Outreach | Ep 588
The Game w/ Alex Hormozi
Building Credibility and Convincing People to Say Yes
Learn how to provide proof and build credibility to convince people to say yes, including testimonials, certifications, numbers and research, expert endorsements, celebrity endorsements, guaranteeing results, accurately describing pain points, demonstrating desired outcomes, offering something for free, stacking yeses, gaining experience and testimonials, asking for referrals, and hidden costs of selling.
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