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Brett White | Executive Chair of Cushman & Wakefield

Leading Voices in Real Estate

CHAPTER

The Differences Between Institutional and Private Clients in Capital Markets

The needs of an institutional client in capital markets are very, very different from a partnership in Orange County. The same thing is to incorporate, which is there are those individuals who manage one or two big, big accounts. Getting that right matters and that demarcation is becoming clearer and clearer every day.

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