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Ep 355 Bootstrapping to a $200 Million Exit - With ProfitWell Founder, Patrick Campbell

Built to Sell Radio

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How to Get Equity and Cash Incentives for Your Company

Every time we made a job offer, there would be equity and cash incentives. So basically you could choose more cash and less equity, or vice versa. The lowest number was always like the number, the minimum number we would sell for. And that was always the mine set that we were going to grow big,. raise money, eventually public all that kind of stuff. We weren't building it for, you know, cash flow... maybe in hind sight, maybe we would o, but not this business"

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