5min chapter

Outbound Squad cover image

Udi Ledergor on Sales & Marketing Alignment Done Right

Outbound Squad

CHAPTER

Brand Is Not What You Write on Your Website

Brand is not what you write on your website. Brand is what other people say about it. At GONG, many years ago, we defined our eight operating principles. Our number one operating principle that I'm sure you've heard by now is create raving fans. When we go to Glassdoor and we see that candidates who interviewed with us but didn't even get an offer are writing rave reviews of GONG because they had such a great candidate experience. That's the bar that we hold ourselves to when we go to G2 which today published once again the GONG is a leader in pretty much every category we're listed in.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode