Morgan Stanley CMO Alice Milligan Shares How the Brand Balances Legacy and Innovation
The Modern Customer Podcast
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Morgan Stanley's Customer Strategy
I think what we heard from clients, prospects and our employees is that people felt in the marketplace today, they had to choose one or the other. What we have at Morgan Stanley is a combination of both of those things. And so that campaign was really about bringing those to life as a competitive differentiator with the element of collaboration. I would say for certain strategies, I own them; then for others, I contribute.
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