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9min chapter
Meet the brand-side architects of effectiveness
On Strategy Showcase
Waste and Creativity in Advertising
This chapter explores the interplay between waste in advertising and its relation to creativity, measurement, and resource allocation. The discussion emphasizes the need for effective measurement strategies and adapting content for platforms like TikTok while underscoring the importance of understanding consumer needs beyond just technology.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode