266: 21 Year Old Makes $11 Million Selling Chocolate (Here's How) | Oliver Brocato Interview
eCommerce Scaling Secrets by Alex Fedotoff
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Working with Micro Influencers for Marketing
The chapter discusses the initial marketing strategy of working with micro influencers instead of big celebrities to get a better return on investment. They mention finding undervalued creators for brand deals and paying them a lower amount or providing free products. They also discuss the challenges they faced in reaching out to influencers and the difficulties they encountered during the process.
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Transcript
