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Gym Launch's Greatest Failures... and what I learned | Ep 146
The Game w/ Alex Hormozi
The Importance of Hybrid Marketing
I failed to articulate it well to my existing community, right, of Jim Ward's. The term hybrid is something that I've branded. But the problem was if I had just said, Hey guys, we're going to add another level of service and we'reGoing to call it accountability. That's it. No one would have freaked out. It's fucking accountability. You should put a different wrapper on it. And so when I look at the take rates from our coaching group, it's only like 25% of the gyms in the Jim would community have even decided to try it.
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