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243 - Is the Future of the SDR in Marketing or Sales? | Demand Gen Live S2 x67

GTM Live

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Facebook Ads

As targeting gets smaller, companies can't afford to run the same ad for a month. They don't value the content in the creative they just love buying ads send that. Most companies could not deliver on that requirement based on how they're set up right now. Jim says he's seen frequencies above forty in hise facebook re targeting campaigns. This means that you're just literally annoying your target customer. The first time i'd ever done it before, but it was so annoyingand so beit. I've been much more aggressive an on following people an not getting ads that suck.

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