Why retail media is still grappling with definition and spending uncertainties
The Digiday Podcast
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Navigating the Retail Media Landscape
This chapter explores the evolving realm of retail media networks, focusing on their growth from traditional methods to advanced digital integrations. It highlights the importance of strategic partnerships between brands and retailers, emphasizing the need for flexible agreements and reliable measurement of advertising effectiveness. The discussion also points to a shift in approach towards understanding consumer behavior and refining budget allocations for more impactful marketing strategies.
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