How to Evaluate a Startup's Culture

We will run a multi-brand approach and we're not smashing it altogether. We did think about that initially, do we all put it under what brand? We decided against that because people are very tribal and brands mean something to them. So retaining the multiple brands makes sense for us. And then you're, I guess you've got a question in terms of how do we have that valuation. There's a kind of general truism in our industry depending on sizes that a business will sell from anywhere from 3, 4x EBITDA all the way up to the top with probably 12, 13x E BITDA. Typical deal size for anything that's kind of, say, doing