6min chapter

EAT LIKE THE ANIMALS cover image

Ep 6. Petrol in your ice cream: what ultra-processing has done to our diets

EAT LIKE THE ANIMALS

CHAPTER

The Health Halo: Illusions in Food Marketing

This chapter explores how food packaging and marketing techniques create a false perception of healthfulness through misleading cues and language. It examines the collaboration between the food industry and governments, drawing parallels with tobacco marketing strategies that promote unhealthy products while undermining scientific evidence.

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