In postwar Britain, journalists and politicians predicted that the class system would not survive a consumer culture where everyone had TVs and washing machines, and where more and more people owned their own homes. They were to be proved hopelessly wrong.
Ben Highmore's Lifestyle Revolution: How Taste Changed Class in Late 20th-Century Britain (Manchester UP, 2023) charts how class culture, rather than being destroyed by mass consumption, was remade from flat-pack furniture, Mediterranean cuisine and lifestyle magazines. Novelists, cartoonists and playwrights satirised the tastes of the emerging middle classes, while sociologists claimed that an entire population was suffering from 'status anxiety', but underneath it all, a new order was being constructed out of duvets, quiches and mayonnaise, easy chairs from Habitat, white emulsion paint and ubiquitous pine kitchen tables. More than just a world of symbolic goods, this was an intimate environment alive with new feelings and attitudes.
Ben Highmore is Professor of Cultural Studies at the University of Sussex. His books include The Art of Brutalism: Rescuing Hope from Catastrophe in 1950s Britain (2017) and The Great Indoors: At Home in the Modern British House (2014).
Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube channel. Twitter.
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