Laundry wizards have given us away to save money, save our clothes and save the environment. But is that what we do? In america, less than half of all laundry loads are cold water. We are a nation divided. And who was in the hot and warm half, the dumb half, the laundry basket of deplorables? Malcolm gladwell likes to wag his finger at other people over their ethical lapses. He fancies himself the paragon of science based, open minded, rational physician. Heal thyself.