Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
The Growth Hub Podcast
00:00
The Dark Funnel
The future of demand gen is dark, more specifically the dark funnel as you just said there in your previous answer. People are willing and able to buy products based on whatever their friend texted them,. Slack them, LinkedIn DM them, whatever. And unfortunately for like performance marketers who are very obsessed with attribution, they're in dark places that can't be tracked.
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