What does Sky's big win with Max mean?
The Fold
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Sky and Warner Brothers: A Strategic Partnership
This chapter explores the strategic alliance between Sky and Warner Brothers Discovery, focusing on the launch of the Max brand in New Zealand. It discusses the benefits of leveraging Sky's existing customer base and the potential impact on subscriber growth and content retention. The speakers also analyze competitive positioning in the evolving streaming landscape, particularly in relation to negotiations surrounding New Zealand rugby content.
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