AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
#315 Do Better Marketing With Less Budget - Esther Flammer
Breaking B2B - B2B Marketing & Demand Generation Podcast
How to Map a Buyer's Journey
If you're mapping it to the buyer's journey, typically that is where, you know, I would say you start from the bottom. And then you start to make cuts kind of as you go up funnel, essentially. It is that top of funnel that kind of gets cut first,. maybe middle of funnel, especially if we're not seeing a ton of direct influence into getting them into buyer ready.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode