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How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice

Dan Kennedy's Magnetic Marketing Podcast

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Selling Red Bricks - The Who and the What?

The more of that stuff you trim out of your diet, the sicker, it makes you. So in enforcing people to stop and pay attention, it is extremely useful to have picked someone in the first place who can be forced to pay attention. There will be people who will now go eat a donut or a drink of milkshake who would not have otherwise because of the conversation.

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