Winning the Challenger Sale cover image

#55 Persuasive Storytelling: Episode Recap With Andee Harris, CEO of Challenger

Winning the Challenger Sale

CHAPTER

How to Build a Three Layer Sunday With Cream and Cherry on Top

Chandereink: Stop feature dumping and focus on the descriptive details, help the customers see themselves in your story. Record yourself and watch it back. Work for crutch words like amazing and best in class and also negative words like can't, won't, shouldn't. Tell a story like you're building a Sunday, three layers and whipped cream of description detail in stage setting. Then an ROI is a cherry on top.

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