The founder of Salsify said everyone should raise prices when they're meaningfully differentiated and high value, like to the customer. And that made a lot of sense to me because that helps us rule out things like commodity types of things Because of the differentiation. But there is probably some room in there, right? Like if you're not, if you're like the middle of the market, then you probably do have some room to go up even in a commodity type business.