Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Unexpected Advertising Strategies
This chapter explores innovative advertising strategies that harness public engagement and unexpected occurrences to craft memorable marketing moments. Through a humorous ice sculpture mishap, it underscores the role of storytelling in enhancing consumer connections and brand recall.
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