2min chapter

This Week in Startups cover image

Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727

This Week in Startups

CHAPTER

How to Think About Your Paid Ads and Where to Dig in to Grow Your Business

Apple's privacy changes have made a significant impact to the data that you can use on those platforms. Look at server-based tracking rather than cookie-based where possible and leverage what's called UTM parameters in your adverts. Facebook Ads Library and TikTok Ads Library are great resources for finding high performing creatives.

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