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#236: Mark Shapiro, President and COO of TKO; President and Managing Partner of WME Group – Set clear expectations

How Leaders Lead with David Novak

CHAPTER

Leadership and Collaboration in Media Evolution

This chapter explores the evolution of a media entity, focusing on strategic partnerships such as the one with Wimbledon, and highlights the importance of innovative approaches in hospitality and media rights. It emphasizes the role of leadership transparency, in-person collaboration, and fostering an environment that encourages diverse ideas, ultimately leading to success in sports entertainment. Through personal anecdotes, the chapter reflects on the significance of resilience and adaptability in navigating the challenges of a competitive market.

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